Tuesday, 28 January 2014

Question's of 'Mass-media'

Q.1 - Do broadcasters owe it to their profession to ‘give the news as it happens’ without being concerned about the consequences to the community?
 Ans-Yes, it is. Broadcasters has to owe to the their profession. Because only through the medium of various media, people can able get the news about what is happening around and surround the society. But, if  broadcasters are  not remain loyal to their profession, than many some possibilities to society go on the wrong path or they remain away from the real happening or maybe it’s also possible that society give their wrong judgment about particular thing. Just because of disloyalty of broadcasters.
So, in a way for the broadcasters it’s very much necessarily owe to their profession. And, to ‘give the news as it happens so that society can be judge particular thing in a right way. Nor, some many some possibilities to society’s attention diverts through the error of broadcasters’.  

Q-2.Does the media make or mar the society?
       “Each and every coin has two sides”.
Nothing has only particular one side either good or bad. Everything has two sides, it’s that may be second angle through we can be able to reach or not that is one another thing. But, if we can’ able to find another side of the thing, it means not that thing has no another side. similar way media   has also two sides. so, let see those both of influence of media on the society.
First of all let see that in which way media make the society. so, Many different way media make the society. For example after reaching real happening or news to society. After helping in a natural calamities. For  example when tsunami or flood comes out on kedarnath or badrinath places in that time media really  played such a very praiseworthy role. In that time they started one show or helping line on that some people’s that whom family member becomes victim of that flood for that people some channel started mission to search people like that TV9 started helping mission
               ‘Gotshu Gujaratione.’
In that time media become for them blessing or bridge to make contact with their family member.
So, it’s example proves that media can also make the society after doing that kind of noble works.
While, on the other side black-side of the media also and we can’t avoid that black-side  in to judge this question. Sometimes it’s also happens that just because of media. Society’s attention can be diverted towards in a wrong path. Even small mistake of media also carry out people to take wrong decision towards particular thing.
Sometimes it’s also happens that without going in to deep people make decision towards particular things. In case if people may get the wrong message from the media than the thing also not able to get the justice from the society. For example
During the time of  ‘Delhi Gang rape case’ media started spreading the message that just because of mistake of girl she become victim of the rape. And, for that in interview on media some people given some reviews that why she comes out from the home after 9:pm.It’s her mistake and just because of her that mistake all things happened. In that case media provides wrong message to society that after the time of evening don’t allow your daughter to go out  from the home. And, that message spread rumor or scarce or fear in   the minds of society or parents, to give permit to  their daughter to go out from the home alone after the time of evening.
In away media also ’mar’ the society after spreading that type of wrong messages.
So, in a way i conclude this answer from the both of possibilities media ‘make’ or ‘mar’ the society it’s depends on the carefulness or carelessness of the media.

Q-3.Advertiments are  involved in the social production of consumer. Explain it.
Yes ,it is. Advertisements are involved in the social production of the consumer. In the time of production company or organization must be become careful about the need of the most part of society. And, It’s depends on  what type  of the necessities and capacity of the masses. That’s main thing on which producer must be care on these things.
Second, things are  ‘Quality’ and ‘Quantity’. What type of quality and quantity appeals to the masses. That’s the one more important thing in to increase marketing and tempt to consumer.
Than, the third thing is Advertisement has to faithful about products.
So, there are  some virtues for the ideal  consumerism.  

Advertisements and the role play by - 'Corporate Social Responsibilities'


 

Advertisements and the role play by - 'Corporate Social Responsibilities'
                                                           
                                                 
                                 There's no particular  definition about 'CSR' or 'CORPORATE SOCIAL RESPONSIBILITY'.Even, This term first introduced by LORD HOLME  and RICHARD WAITS.And, the prime aims of the 'Corporate social Responsibilities' is to became aware about individual or organization to how to fulfill  the corporate social responsibilities.

And,another aim is to  teach how  to increase  business strategies.,to increase marketing and to increase profit.But, with some kind of  'Corporate Social Responsibilities' .That's main things about 'CSR'.

Monday, 27 January 2014

'Surrogate'-Advertiments & 'Mobile'-advertisements & 'online'- Advertisements.

Respected ma'm,
Here i'm sending my blogs of answers.

v  Surrogate’ - Advertisements’

Surrogate’ Advertisements’ prime aim is, don’t show to main advertisement directly. But, Advertisement behind one another  Advertisement. And, That Advertisement is the main soul of the Advertisement. But, just because of publicly bend or it is not legally permitted to Advertisers to present before the audience. So, that type Advertisers make mask to one another Advertisement, they can be able to show. so, They show indirectly the real picture what they want to show.

In a way, we exactly define this Advertisement means, one Advertisement who shows Advertisement behalf of another, that’s called ‘Surrogate’ Advertisements.
E. g. It's not cricket ,royal stage



v  ‘Mobile’- Advertisements & ‘Online’-Advertisements
       ‘Mobile’ Advertisements are most probably most based n form of print. Means,  Mobile Advertisements we can able to see. But, Before paying the RS. We can’t able to see the Advertisements .And, in compare of  online Advertisements  it is no more attractive or temptative like online Advertisements. And, it’s that they have weapon of words but it’s no more attractive image shower like online Advertisements.
While, ‘online’ Advertisements are more attractive than the ‘mobile’ Advertisements ‘In ‘online’ Advertisements, Advertisers are bit smarter than d ‘Mobile’ advertisements. Because, in ‘Online’ Advertisements Advertisers’ can easily putting out  especially in which place where they can guess it that in that place, which type of audience they can able to get. While, in ‘online’ Advertisement they can be also get advantage of tempting images ,offers, perhaps that be not possible in d ‘Mobile’ Advertisements’
So, I believe that in compare of ‘Mobile’ Advertisements .’Online’ Advertisements’ are more  smarter and temptative.

Thursday, 23 January 2014

Blogs on- 'Favorite T.V commercial' & 'distinguish between 'classified advertisements and'display' Advertisementc

Respected ma'am,
 Here i'm sending my blogs of answers
8  Favorite T.V commercial.
My Favorite   T. v  commercial Advertisement is ‘Knower sweet- corn soup’ this Advertisement really appeals’ to me. Because in this Advertisement I found some new change in d thing of Advertisement .Till that time woman in commercial Advertisement most probably in d house-hold work. But, in this Advertisement I found that , that idea or image of woman I found distorted here. Because, in this Advertisement I found that not a women who cooking ‘Sweet corns’ and  her husband or child was eaten that sweet corn soup. But, instead of here one husband or father cook’s in kitchen and her wife and children  eaten that corns’. So, here  I found that may be T. v Advertisement  maker also started to put image of general image of women who is always doing the works of house-hold instead of  here I found that, women ‘s presentation is mainly as a man. This changing phenomenon I liked most in this  Advertisement.

And, of course target audience of this Advertisement is children or woman who want to see herself in the position of her husband. And, child  who are crazy to it that type of delicious soup which generally shows in Advertisement.

Yes, of course  it’s really appeals to their target audience as I  have been  say  before, woman or child. Because, normally woman or child are watcher of this kind of  T .v Advertisement and also get time to see it.
And, as I again mentioned it’s very distorted image of women .Which ,we have habituated to see  traditional image of d women .so, here the  image of women is quite different than  d normal image of women.
so,above all some my views regarding to   commercial Advertisements.


        * Distinguish between ‘Classified’ Advertisements and ‘display’ Advertisements
Classified   Advertisements’ normally appeals to the main or central matter or cause. And, to the point .In this  type of Advertisement we can not  found some elements of emotionality and sensitivity. And, we can say this type of Advertise shows only reality .
E.g  Matrimonial Advertisements
        Employment notice
       Death-notice
      Birth- notice etc…
While,Display Advertisement is more interested in profit.They shows emotionality or sensitivity, beauty, and to shows attractive quality and quantity in their  Advertisements through theuse of various images and words.And,also display Advertisement are  shows bit more imagery world rather than 'Classified Advertisements'. And, it seems  to be  more lively than d ‘Classified Advertisements’.
E.g.Oil Advertisement
     Soap Advertisements
     Cream  Advertisements

    Powder Advertisements
So,above all difference i found between 'Classified Advertisement' and 'Display Advertisements'.